Category: Food is Life

  • Demand Not Included

    Demand Not Included

    My neighbor is CMO of a leading salmon producer. We spearfish together. One afternoon after a dive, he coined an acronym I haven’t stopped using since. STAND Sell To Accounts Not Distributors It’s a foodservice expression. But the mistake it describes shows up everywhere. Channel partners — distributors, resellers, retailers, marketplaces — are infrastructure. They…

  • The Good Stuff

    This page is a list of products I actually use. Not sponsored. Just things that passed my test: select ingredients, correct origin, proper processing, remarkable experience, and sensible value. If I wouldn’t put my name on it, it’s not here. Products I swear by Olive Oil: Frantoia Most olive oil on American shelves is blended,…

  • Real Sriracha

    Real Sriracha

    Eating chili peppers without flinching was always a fun game growing up. Fearing I was destroying my young gut, my old man would say, “doesn’t that hurt your stomach?” Nope. Fast forward 20 years, and I learn that “small spicy” in Thailand exceeds the legal limit for capsaicin in the U.S. They are serious about…